Your financial goals will keep changing as you go through life. You will need to plan for retirement, fund your kids through college, buy a new house or even upgrade to a bigger home. Whatever your personal goals, the fact remains that you need to save and invest your money into a customised mix of various investments to meet these goals.
S for Specific
Why are you investing? What do you plan to do with the profit?
Do you want capital gain or income (dividend, rental for cash flows)?
M for Measurable
Is your investment over/underperforming? How volatile is it?
How much of fees are you paying (commission, management fees etc) & are they eating into your return over the long run?
Are there any comparable opportunities with similar / higher return but lower risk & cost?
A for Achievable
Can the investment statistically give me the returns I want, within my expected time horizon?
R for Realistic
Is the investment guaranteeing a very high return within a short period of time?
Are you taking too much risk or putting all your money into a single investment such that you cannot sleep if that investment turned sour?
T for Timely
When do you need to exit the investment?
Are you getting the latest update of the investment to monitor its performance?
Are you able to DIY your investment while busy juggling with family, health, career / business?